- Analyze stakeholders and identify their needs and expectations.
- Develop participants’ ability to persuade and influence key stakeholders.
- Learn to use the WIIFM technique and increase communication impact.
- Master stakeholder management principles applicable to participants’ work environment.
- Adapt one’s communication style when interacting with different types of stakeholders.
Stakeholder Management
- Why managing stakeholder relationships matters and the benefits it brings
- Key steps in stakeholder management
- Case study: stakeholder analysis simulation
Stakeholder Analysis
- Stakeholder interest and influence matrix
- Identifying stakeholder expectations and needs
- How to ask stakeholders the right questions
- Calculate your credibility index among stakeholders
Persuasive Communication
- How to inspire stakeholders when you need something from them
- What do you expect from your stakeholders? Why should they care?
What’s In It For Me? (WIIFM)
- Benefits of the “What’s In It For Me?” technique
- Step-by-step preparation for stakeholder meetings
- Value analysis and argument preparation – practical application for participants’ needs
Stakeholder Communication Styles
- Understanding different communication styles, goals, and motivators
- Adapting your communication style to different stakeholder types
Tips and Best Practices
- Transparency, clarity, responsibility – communication principles for stakeholder interactions
- How to close a conversation without losing momentum
- Building trust and laying the foundation for long-term satisfaction