Defining the vision, mission and values
The most significant contribution is the alignment in the company’s direction. Functional strategies stem from this alignment, including decisions on resource allocation, investment priorities, human development, and program approvals. What’s crucial is not only the end result but also the process, which is designed to motivate participants. Involving employees in analyzing the company’s strengths, weaknesses, and understanding environmental trends for the upcoming years helps each individual better comprehend their team’s focus as part of the larger organization.
We guided companies through the mentioned process, including those that, after a certain period of growth, needed to evaluate their current status and engage employees in shared responsibility for the future or prepare them for a collective transition to the next level. This also applied to individual manufacturing plants or branches of large international corporations, which needed to define their own context and goals within the overall vision of their corporate group.