- Learn how to use storytelling to present data.
- Learn how to present charts and numbers effectively highlighting the key message.
- Learn storytelling principles and techniques to increase the persuasiveness of a presentation.
- Increase audience engagement and motivation to relate to the presentation’s message.
- Develop the skill of communicating facts through a story in various situations and for different audience groups.
Storytelling – Why Stories?
- Presentation vs. story: what is the difference?
- Why stories work and what motivates people to pay attention.
- Good vs. bad storytelling.
- Storytelling in business.
Preparing a Presentation for Storytelling
- Presenting facts within a story: how to do it.
- A good story has structure.
- Using storytelling to compare the current and desired state.
- Storyboarding practice.
Storytelling in Data Presentations
- How to find a story in numbers: context, people, conflict, resolution.
- Formulating the main idea (key message – big idea).
- Turning a headline into a compelling title.
- Converting factual information into a concise story with key facts.
Presenting charts and numbers
- Visualizing charts and reading numbers.
- Explaining charts and numbers: verbal delivery and imagery.
- Correct and incorrect charts – comparison (through real examples).
Benefits and Opportunities
- What makes my presentation interesting for people (even when presenting data).
- Rhetoric for increasing persuasiveness.
Practical Techniques for Specific Situations
- Presenting a status update.
- Presenting to decision-makers.
- Presenting to different audience groups.
- Short presentation format.
- One-pager.
- Presenting online.
The training includes the practice and application of techniques on participants’ real examples.