Who Is This Course For?
This course is designed for middle managers who are expected to communicate and effectively explain changes related to the use of AI, manage potential resistance and build trust throughout the transformation process.
- Develop the ability to clearly communicate the reasons for and urgency of change.
- Understand the mechanisms behind resistance and uncertainty.
- Learn how to communicate the benefits of AI from the employee’s perspective.
- Strengthen a sense of stability during transformation.
- Understand the emotional dimension of change.
- Create a practical plan for implementing AI in everyday work.
The Context of AI Transformation
- Sharing experiences with AI implementation
- Identifying participants’ expectations and challenges
- Reasons for introducing AI in organisations
- Differences between technological and cultural change
Why Now? The Context of AI Transformation
- Digitalisation, artificial intelligence, productivity and competitiveness
- How to explain the need for change without creating fear
- Communication framework: reality, reason, direction and reassurance
The New Wave
- AI implementation scenarios
- Employee concerns, rumours and reactions to a lack of information
- Mechanisms behind resistance and uncertainty
What’s in It for Me?
- Working with employees’ questions
- Translating corporate arguments into language that resonates with the team
- Communicating the benefits of AI from the employee’s perspective
What Stays and What Changes
- Distinguishing between stable elements and areas of change
- Strengthening a sense of stability during transformation
What Am I Losing?
- Working with emotions and perceived loss during change
- Understanding the emotional dimension of change
Working with Resistance and Loss
- Practising responses to objections and questions
Practical Communication of AI Transformation
- Simulations of conversations and team meetings
- Applying the acquired knowledge in everyday practice
Stakeholder Mapping
- Analysing supporters, neutrals and opponents
- Adapting communication to different stakeholder groups
The Manager as a Change Leader and Action Plan
- Self-reflection, leadership and planning the next steps
- Creating a practical plan for implementing AI in everyday work