Company and product positioning
During the strategic workshops, the strengths of the competitive environment for selected products are identified. Their sources and intensity are analyzed using established methodologies. Based on this analysis, an overall strategy and partial strategies are determined to guide product groups in dealing with the competitive forces. A “Value Proposition” is defined for each product. Teams create a map of activity systems, ensuring alignment with the strategic position, and develop an action plan to achieve the set objectives.
We have gained experience with the aforementioned approach through projects with our clients – growing companies as well as established players in the automotive, telecommunications, IT, and financial services sectors. These companies have innovated their product portfolios due to changing market conditions and emerging technological opportunities.